Concierge service on wheels platform Easy Ride initiates Nissan into ride-hailing biz

Concierge service on wheels platform Easy Ride initiates Nissan into ride-hailing biz

A self-driving vehicle, based on Nissan Leaf electric vehicle (EV), for Easy Ride service, developed by Nissan and mobile gaming platform operator DeNA Co, is seen during its media preview in Yokohama, Japan, February 21, 2018. Picture taken February 21, 2018. REUTERS/Toru Hanai

Nissan Motor Co is taking its first steps to becoming an operator of autonomous vehicle services, hoping to break into a segment set to be dominated by Uber and other technology firms.

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