At least one category has seen a huge positive surge following the COVID-19 pandemic: Sexual wellness products, which have been in hot demand as people around the world stayed indoors.
Singapore-based Ramblin’ Brands, co-founded by former P&G marketers Mattias Hulting and Peder Wikström, has seen its Smile Makers range of vibrators and lubricants experience a three-fold increase in sales since January. The company is backed by DSG Consumer Partners, an India and Southeast Asia focused venture firm, which led a $4.4 million round in 2016.
Hulting spoke to DealStreetAsia about the company’s trajectory, fundraising and the challenges of being a pioneer in a misunderstood niche.
Edited excerpts of the interview: