COVID-19 spurs surge in demand for SG-based sexual wellness firm’s Smile Makers

Mattias Hulting and Peder Wikström of Ramblin' Brands

At least one category has seen a huge positive surge following the COVID-19 pandemic: Sexual wellness products, which have been in hot demand as people around the world stayed indoors.

Singapore-based Ramblin’ Brands, co-founded by former P&G marketers Mattias Hulting and Peder Wikström, has seen its Smile Makers range of vibrators and lubricants experience a three-fold increase in sales since January. The company is backed by DSG Consumer Partners, an India and Southeast Asia focused venture firm, which led a $4.4 million round in 2016.

Hulting spoke to DealStreetAsia about the company’s trajectory, fundraising and the challenges of being a pioneer in a misunderstood niche.

Edited excerpts of the interview:

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.