Thai e-commerce enabler CREA bags $25m from SuperOrdinary

Photo by Libby Penner on Unsplash.

Thailand’s digital commerce enabler CREA has bagged a $25 million strategic investment from SuperOrdinary, a global distribution partner and brand accelerator for the beauty and personal care industry.

The investment gives SuperOrdinary a minority stake in CREA, according to a statement. This latest funding also takes the total investment in CREA to date to $38 million.

CREA started in Thailand in 2019, launched in Malaysia and Singapore in March 2021, and plans to enter Vietnam, Indonesia and the Philippines in the near future. It provides end-to-end solution for brands to reach consumers in Southeast Asia on existing digital channels such as Facebook, Instagram, Line, TikTok, Lazada and Shopee, and their own online stores.

The company was founded by former Lazada executives Aimone Ripa di Meana and Alessandro Piscini.

The strategic partnership with SuperOrdinary will help CREA widen its portfolio of brands, spanning across beauty, fast moving consumer goods and fashion categories, which has grown over 400% since its inception.

The alliance will also develop a new cross-border network to allow each company’s respective portfolio to expand into new markets.

CREA said it expected its revenue to triple in 2022 and grow by 500% by 2023.

“Southeast Asia presents a unique opportunity for global brands with young digital savvy consumers who are increasing their consumption power and avidly engaging with global trends through digital media. Entering these markets with a digital first approach is key,” noted Aimone Ripa di Meana, CREA co-founder.

Investments in startups from Thailand have recently picked up, as the country emerged as one of the fastest growing digital economies in Southeast Asia this year.

Logistics firm Giztix announced a $10 million Series B funding on Wednesday. Last week, blockchain infrastructure startup GuildFi raised $6 million in its seed round. Other investments in November alone include MyCloudFulfillment’s $7.4-million Series B funding, a $48 million investment in fintech company Lightnet, and a whopping capital injection of 17.85 billion baht ($537.17 million) into digital asset exchange Bitkub by Siam Commercial Bank.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.