Creador invests $13m in Malaysian chain Bake With Yen

Creador founder and CEO Brahmal Vasudevan. September 2015.

Private equity firm Creador, through its affiliate Cyrilla Ltd, has invested RM57 million ($13 million) for an undisclosed stake in Bake With Yen (BWY) Group, marking its tenth venture deal in Malaysia. Creador has totally invested in 26 firms.

“BWY is indeed an exceptional business with an established brand name, a wide range of products and sizeable operations in both East and West Malaysia. With the second generation of BWY’s founding family taking over the helm, it is well positioned for the next phase of growth,” founder and CEO of Creador, Brahmal Vasudewan, said in a statement.

BMY was founded in 1987 by Yen Khong Moi, and since then has grown to have 15 outlets in East and West Malaysia. BMY’s customers are casual retailers, home and professional bakers, and commercial businesses such as hotels, restaurants, cafes, and bakery chains.

Yen said that a common vision and the firm’s strong retail expertise will help drive the business to the next level.

“Working together and with the integration of our business in both Peninsular and East Malaysia, this would allow the new company to have better economies of scale to grow its market share and thus offer tremendous value not only to our loyal customers but also introducing new patrons to our stores,” she stated.

Creador is a private equity firm focused on long-term investments in growth-oriented businesses in South Asia and Southeast Asia. It is one of the most active PE firms in Southeast Asia and India, having closed its third fund this year and has already backed 4-5 companies including its recent investment in Paras Healthcare.

“We look at businesses that sell from one to many, B2C businesses that are targeting a broad base of consumers. In particular we are looking at financial services, branded products, retail, healthcare and media, which are reflective of the kinds of investments we would be doing,” Brahmal had told this portal.

The company has also recently announced a couple of exits this year: from Somany Ceramics after generating a return of 5.3x and an IRR of 77 per cent in INR terms, and from GHL Systems after generating a return of 2.8x and an IRR of 40 per cent in MYR terms.

Also Read:

Business services is next sector to watch out for, says Creador’s Vasudevan

India: PE firm Creador exits Somany Ceramics with 5.3X returns

India: PE firm Creador exits Cholamandalam, sells remaining stake for $32m

India: UAE’s Mulk Holdings picks up 50% stake in Mirage Ceramics for $15.5m

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.