Young, aspirational Indonesia spurs beauty boom, attracts investors

Young, aspirational Indonesia spurs beauty boom, attracts investors

Beauty and personal care brands in demand. Photo by UnSplash

Growing consciousness about physical appearance and a rise in disposable incomes have led to the birth of a host of beauty and personal care brands in Indonesia and spurred significant investor activity in direct-to-consumer beauty startups in the country.

Edited by: Joymitra Rai

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