As the competition grows fiercer, one key strategy for food delivery operators is to team up with restaurants and retailers, according to Sabrina Asyarafi, a management consultant at YCP Solidiance, an Asia-focused consultancy. “Food delivery platforms must provide a clear plan for a sustainable partnership path, for example, by giving incentives when reaching a certain milestone [for] their business [on] the platform.”
From the perspective of customers, another important strategy is personalization, Asyarafi said. Food delivery platforms “could give extra effort in predicting the demand-based market and generate strategy based on quickly shifting preferences, pinpointing based on geographical area, … previous purchases frequency and categories, and consumer behavior.”
The article was first published on Nikkei Asia.