E-cigarette maker Juul trims valuation to $10b amid increasing regulatory scrutiny

E-cigarette maker Juul trims valuation to $10b amid increasing regulatory scrutiny

Photo: Jordan Whitfield / Juul

Juul Labs Inc has cut its valuation to about $10 billion from $12 billion at the end of last year, according to a company memo seen by Reuters on Thursday, as the once red-hot e-cigarette maker fizzles in a tumultuous period for the industry.

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