Dentsu Aegis buys Indonesian digital marketing firm Valuklik; East Ventures exits

East Ventures has struck its third exit this year with the sale of its interest in Jakarta-based digital marketing firm Valuklik to Dentsu Aegis Network for an undisclosed sum.

Prior to this deal, East Ventures has exited Kudo to Grab and Loket to Go-Jek. Another shareholder, John Marco Rasjid, also divested his shares in Valuklik in the same round.

After the acquisition, Dentsu Aegis Network will merge Valuklik with iProspect and rebrand it as iProspect Valuklik. Its subsidiary, Pinnacle, a specialized unit for analytics and one of the largest Google Analytics Sales & solutions partner in Indonesia, will also be rebranded as iProspect Pinnacle.

Established in 2012, Valuklik, established in 2012, focuses on delivering data-driven performance marketing solution, large-scale enterprise level SEO, digital transformation, data and analytics. It has over 55 professionals and serves clients in various sectors including travel, telecom, media, e-commerce and insurance.

“The acquisition of Valuklik will enable iProspect to deliver truly transformative business outcomes for brands in one of the most disruptive markets in Southeast Asia. This acquisition is critical in establishing our position in Indonesia and we have found the optimal partner in Cleo, Rahul and their team,” said Joanna Catalano, CEO of iProspect Asia Pacific.

The deal is subject to regulatory approvals and is anticipated to close by February 2018, according to the company’s statement.

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