Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing led by Rogers Venture Partners, a venture fund established in 2012 with a $150 million vehicle headquartered in Palo Alto.
Foundation Capital, The Venture Reality Fund, Initial Capital, MCJ Co. Ltd., i-mobile, Metaps, and Gigi Levy also joined the round.
Rogers Venture Partners General Partner, Paul Sestili, and Gumi’s Founder and CEO, Hironao Kunimitsu, have joined Immersv’s Board of Directors.
In a statement, Sestili said, “Immersv is the leader in the next wave of interactive digital advertising. Mobile 360 and VR advertising provides some of the highest view completion rates, click through rates and overall engagement rates for both brands and performance advertisers. As the central marketplace for buying and selling these new ad formats, Immersv is well positioned to drive significant value for both advertisers and publishers.”
The Series A financing builds on a year of significant product and market momentum for Immersv, which offers interactive 360 advertising with a programmatic real time bidding platform.
Partners now include leading firms such as Tremor Video, YuMe, Bidswitch, ironSource, Supership and United in Japan. Major brands such as Nissan, Hawaii Tourism Bureau, and Mountain Dew have executed successful campaigns as well.
Mihir Shah, President and CEO of Immersv, Inc said, “while the mobile video market continues to grow, we believe interactive advertising experiences will displace the current video advertising market in the next few years providing better results for advertisers, higher yield for publishers, and a significantly better experience for consumers.”