Quest for fresh food pushed this ex-Goldman banker to come up with Market Kurly app

Quest for fresh food pushed this ex-Goldman banker to come up with Market Kurly app

Founder and CEO Sophie Kim shows the Market Kurly app. Photographer: Jean Chung/Bloomberg

A mobile app created by a former Goldman Sachs banker obsessed with fresh food is disrupting South Korea’s retail industry by giving grocery shoppers fewer reasons to visit a store.

With the Market Kurly app, shoppers can order in the evening and have fresh vegetables, eggs and other perishable foods delivered directly to the doorstep by sunrise. The company promises delivery before 7 a.m. for orders made before 11 p.m.

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