Super apps in SE Asia: Assessing the winning strategy

Super apps in SE Asia: Assessing the winning strategy

Photo by Yura Fresh on unsplash

In this article, we examine the super app strategy adopted by the ride hailing companies in Southeast Asia. In the same spirit, we want to validate the strategy that are adopted by both Grab and Gojek in comparison to US and China and explain the challenges which these companies has to overcome so that the strategy can succeed.

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