<article>Singapore-based financial technology developer <a href="https://www.bettertradeoff.com" target="_blank" rel="noopener">BetterTradeOff Pte Ltd</a>, founded by CEO <a href="http://linkedin.com/in/robertlonsdorfer" target="_blank" rel="noopener">Robert Lonsdorfer</a>, has raised a S$2 million ($1.48 million) seed investment from angel investors.</article>

Singapore-based financial technology developer <a href="https://www.bettertradeoff.com" target="_blank" rel="noopener">BetterTradeOff Pte Ltd</a>, founded by CEO <a href="http://linkedin.com/in/robertlonsdorfer" target="_blank" rel="noopener">Robert Lonsdorfer</a>, has raised a S$2 million ($1.48 million) seed investment from angel investors.
 <a style="color: #000080; font-weight: bold;" href="http://linkedin.com/in/alexander-hilton" target="_blank" rel="noopener">Alexander Hilton</a>, chief marketing officer of the company, explains to this portal, in an e-mail exchange, that  the investment proceeds would be spent on product development, as the firm is about to launch its service.
The firm&#8217;s product is Aardviser, an online financial life planning service, that will allow users to compare and contrast multiple financial life plans. The tool gamifies the data collection process and boosts prospect-to-client conversion for financial planners, as well as eases data collection.
Hilton told DEALSTREETASIA that the firm&#8217;s growth strategy relies on a B2B2C approach, with the aim of building partnerships with different vendors and players in the ecosystem.
While the firm is wholly focused on establishing itself in the Singapore market, before the end of 2018 it plans to seek out new markets in Asia to establish a footprint.
Asked what differentiates itself from competitors, Hilton elaborates: &#8220;Our SaaS, Aardviser, is a financial planning tool for financial advisers and insurance agents. There are other players in this category but not one of them is tailored for any Asian market.&#8221;
Asked about the firms&#8217; exit strategy &#8211; given the trend of startup ventures in Silicon Valley and in the Asia Pacific looking to list early in their lifecycle as either a partial exit or to raise growth capital &#8211; Hilton opines, &#8220;It’s always cool to watch – like financial fireworks, but we’re not totally sure it’s for us. For a start, no-one in our team is looking for an exit,&#8221; while noting that raising money publicly drove significant maturity into an organisation.
&#8220;We love what we’re doing and our vision for the future is a thrill ride we’re clinging on to. However, we do have to bear in mind the requirements of investors, who may need an exit. What would concern me with an IPO is that preparation can be your company’s number one job for 18 months. I’d be terrified of the markets we weren’t breaking or product innovations we weren’t releasing if we focused instead on an IPO,&#8221; he adds.
&#8220;There are other options on exit, such as securing a new investor to buy out a proportion of issued capital. I’m not saying IPO isn’t on the table as an option, but my hunch is we’ll be in a situation where the company can simply buy out investors with its own cash, in time,&#8221;
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Financial life planner firm BetterTradeOff has raised a S$2 million seed investment to launch its online service in Singapore.

Exclusive: Singapore fintech BetterTradeOff raises $1.48m seed round

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Exclusive: Singapore fintech BetterTradeOff raises $1.48m seed round

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