Exclusive: Indian accelerator GHV backs fashion platform IStyleYou, ad network AdUrCup

Gurgaon-based startup accelerator Green House Ventures (GHV) has backed two more startups including IStyleYou and AdUrCup, Vikram Upadhyaya, GHV’s chief mentor and accelerator evangelist, told DEALSTREETASIA. GHV has invested $100,000 in both startups.

Early this week, GHV invested in RoadGods, travel gear startup and PindropMusic, a music discovery app.

“Great concepts and interesting spaces. With a perfect score on TESTPoC, we welcome IStyleYou and AdUrCup on board. Innovations and disruptions in these categories, along with healthy business metrics will help these ventures create scalable and sustainable,” said Upadhyaya.


Mobile fashion platform, IStyleYou which provides personalised styling services to its users, has raised $100k seed funding from GHV.

Founded in Aug last year by Pallav Modi, Amit Kejriwal and Vinayak Khanijo, IStyleYou’s mobile app helps users get their own professional stylist to help them buy clothes and accessories based on their Individual style and trend.

The startup, run by Uninext Solutions Pvt Ltd, will use the funding to strengthen technology, develop its network of stylists and

Modi has over 10 years of experience in product and marketing, while Kejriwal is a full stack developer having worked with Fabfurnish and Shopclues and Khanijo has almost a decade of experience in fashion industry. Modi holds a n MBA degree from International Management Institute, New Delhi, Kejriwal has done MCA from IGNOU and Khanijo did BA in international business from University of Liverpool.


AdUrCup, a startup operated by Adcount Technologies Pvt Ltd, also received $100k seed funding as it joins the accelerator. Sameer Grover, founder of Crownit, will be mentoring the startup.

AdUrCup will use the money to develop technology and for further expansion.

Started in July 2015 by Abhishek Verma, Harshit Mittal, Kumar Kushang and Nitin Prakash, AdUrCup is a procurement application for quick service restaurants. It is an affiliate offline advertising network targeted at the food & beverages industry that helps the F&B owners develop an alternate source of revenue while letting their customers discover amazing deals while eating their meals.

The startup claims to serve over 200 locations in Delhi NCR and reaching out to 1 million people per month currently. It aims to expand to more cities like Mumbai, Bangalore and Ahmadabad over the next three months.

It has tied-up with more than 500 QSRs, large food delivery players, and travel food services providers.

In September 2015, AdUrCup had received an undisclosed amount of funding from Dineout founders Ankit Mehrotra, Sahil Jain, Vivek Kapoor and Nikhil Bakshi.

Started by serial entrepreneur and Indian Angel Network member Upadhyaya, GHV Accelerator provides mentorship, capital and a controlled environment to startups to help them grow multi-fold under its 12-month acceleration programme. The accelerator has already onboarded startups like LazyLadMy Taxi IndiaFoodportPick My Laundry, RoadGodsApplop, CaRPM, FitMeIn and Pindrop.

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