Exclusive: Korea’s Yello Digital Marketing invests in Vietnam’s marketing platform CleverAds

Visual from the CleverAds website

Yello Digital Marketing (YDM), a unit of Korea’s mobile service provider Yello Mobile, has invested in Vietnam’s largest search engine marketing agency CleverAds

This development was confirmed by CleverAds CEO Nguyen Khanh Trinh to DEALSTREETASIA.

The deal makes YDM the second investor in CleverAds, after Japan’s Cyberagent Ventures, which is major shareholder in the company.

“This is a big milestone for our team, after seven years of operation,” Trinh said in a post on his Facebook page, adding that while CleverAds has expanded in several markets in Southeast Asia during the past four years, it “now has a bigger opportunity to penetrate other countries.”

“From the initial money I had, to build up CleverAds, the corporate value of the company has now rocketed by 10,000 times, as evaluated by investors,” Trinh revealed. “That is a number to be proud of, and something that only happen in the Internet industry.”

The startup’s maiden investor is CyberAgent Ventures, which provided undisclosed funding during the series A round in June 2011, for a 20 per cent equity stake in CleverAds.

Later in December the same year, the startup became Google’s first Vietnamese premier SMB partner, and has since then been the most trusted partner with a 40 per cent market share, compared to other local advertising agencies of Google.

In 2013, it reached a deal with Facebook to be the social media network’s first authorised reseller in Vietnam.

Specialising in providing internet marketing service for enterprises, CleverAds has implemented more than 4,000 ad campaigns for over 2,000 domestic and global clients, 35 per cent of which maintain their continuous cooperation with the company, CleverAds said on its website.

These corporate customers include the national carrier Vietnam Airlines, Korea-invested electronics group LG Vietnam, VinaPhone, Honda, e-commerce platform Sendo, Techcombank and the Vietnam International Bank.

With operations in Philippines and Indonesia, CleverAds is Vietnam’s first marketing agency to reach an international scale.

Also read:

Exclusive: Vietnam-based price comparison site Websosanh ‘joins’ Yello Mobile Group co YSM

Korea’s Yello Mobile acquires Indonesian adtech co Adplus

Korea’s YDM acquires majority stake in Thai online marketing Adyim

Korea’s YDM acquires majority stake in Gushcloud

Global marketing firms enter Vietnam through M&As

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.