Family office investments become source of new capital for Indian startups

High net worth individuals (HNIs) and their family offices in India are increasingly parking their wealth in the country’s burgeoning startup ecosystem, hoping to make windfall gains in the years to come.

Flexiloans, a Mumbai-headquartered digital lending platform catering to MSMEs, recently made headlines when it secured $90 million in funding from the family office of Sanjay Nayar, who led US PE firm KKR in India for over a decade, Hong Kong-headquartered Banga family and Alliance Tire Group founder Yogesh Mahansaria, apart from institutional investors.

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