Baby products retailer FirstCry in talks with Alibaba, SoftBank for funding

Photo by li tzuni on Unsplash

FirstCry, India’s largest retailer of baby products online, is in talks with China’s Alibaba Group Holding Ltd and Japan’s SoftBank Group Corp., among others, to raise at least $100-$150 million as it seeks to cement its market leadership, said three people aware of the discussions.

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