Flipkart aims to expand into new categories via SmartBuy

Flipkart aims to expand into new categories via SmartBuy

Photo by Livemint

Flipkart plans to expand its biggest private label SmartBuy across at least 100 categories by the end of the year, a top company executive said, as India’s largest online retailer aims to generate roughly one-fifth of its overall sales from private labels over the next three years.

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