Flipkart and the cautionary tale of the Bansals

FILE PHOTO: The logo of Flipkart is seen on the company's office in Bengaluru, India, May 9, 2018. REUTERS/Abhishek N. Chinnappa/File photo

It would not be an exaggeration to say that no other Indian startup has quite grabbed the collective imagination as Flipkart has. Indeed, 2018 will be seen as a watershed moment for India’s startup ecosystem for several reasons, most of them involving Flipkart. From the heights of success and vindication to the depths of egregious ignominy, Flipkart saw it all this year.

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