Flipkart to look beyond gross sales numbers: Kalyan Krishnamurthy

Flipkart to look beyond gross sales numbers: Kalyan Krishnamurthy

Flipkart CEO Kalyan Krishnamurthy. Photo: Bloomberg

Flipkart plans to focus on newer metrics to track its overall market share growth and concentrate less on traditional e-commerce parameters such as gross merchandise value (GMV), even as the online retailer looks to invest heavily in technology and new categories such as groceries.

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