Foodpanda partners Korea’s BBQ Chicken to expand in Vietnam

Visual from the BBQ Chicken website

Food ordering platform Foodpanda and the Vietnam-based unit of South Korea’s BBQ Chicken in Vietnam have reached partnership and an exclusive shipping agreement for services in the country.

Prior to this deal, Foodpanda Vietnam has worked with some local BBQ Chicken stores. The cooperation now allows customers to access the services and promotion programs in the entire BBQ Chicken Vietnam system.

Food Panda, in which Rocket Internet AG holds a controlling stake, entered the Vietnamese market in 2012 after having footprints in 40 different countries. It has connected to nearly 20 franchises and 800 restaurants in Vietnam, including popular brands of Al Fresco’s, Baskin Robbins, Burger King, Jollibee and Subway.

Also read: FoodPanda acquisitions are part of the larger Rocket Internet narrative

By shaking hands with the South Korean fast food chain, the online food marketplace is targeting a broader presence in the north of Vietnam, where BBQ Chicken is relatively better well-known than Burger King, Jollibee or Subway.

Philippines food franchise Jollibee and Foodpanda Vietnam signed their exclusive deal in April, 2014. Following this was another exclusive delivery partnership with Burger King, the world’s second largest fast food company, in December.

Providing services in six major cities in Vietnam (Hanoi, Hai Phong Ho Chi Minh City, Da Nang, Can Tho and Nha Trang), Food Panda has emerged as the most comprehensive food ordering website in the country.

Having raised $110 million last month, the delivery platform might find it easier to expand in local markets. In Vietnam. Foodpanda has to compete with several top players like Vietnammm, Eat.vn, which was acquired by the major internet firm VC Corp, and Goimon.vn.

Also read: 

Foodpanda raises $110m in latest round, Rocket gets controlling stake

Foodpanda cements leadership in ASEAN

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.