Prior to this deal, Foodpanda Vietnam has worked with some local BBQ Chicken stores. The cooperation now allows customers to access the services and promotion programs in the entire BBQ Chicken Vietnam system.
Food Panda, in which Rocket Internet AG holds a controlling stake, entered the Vietnamese market in 2012 after having footprints in 40 different countries. It has connected to nearly 20 franchises and 800 restaurants in Vietnam, including popular brands of Al Fresco’s, Baskin Robbins, Burger King, Jollibee and Subway.
By shaking hands with the South Korean fast food chain, the online food marketplace is targeting a broader presence in the north of Vietnam, where BBQ Chicken is relatively better well-known than Burger King, Jollibee or Subway.
Philippines food franchise Jollibee and Foodpanda Vietnam signed their exclusive deal in April, 2014. Following this was another exclusive delivery partnership with Burger King, the world’s second largest fast food company, in December.
Providing services in six major cities in Vietnam (Hanoi, Hai Phong Ho Chi Minh City, Da Nang, Can Tho and Nha Trang), Food Panda has emerged as the most comprehensive food ordering website in the country.
Having raised $110 million last month, the delivery platform might find it easier to expand in local markets. In Vietnam. Foodpanda has to compete with several top players like Vietnammm, Eat.vn, which was acquired by the major internet firm VC Corp, and Goimon.vn.