China's Geely taps premium electric car market with 'startup' brand Zeekr

China's Geely taps premium electric car market with 'startup' brand Zeekr

REUTERS/Damir Sagolj

Chinese automaker Geely, owner of Volvo Cars, on Thursday launched a high-end electric vehicle (EV) brand named Zeekr, targeting China’s growing appetite for premium EVs that has boosted sales for Tesla and Chinese peer Nio.

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