Hong Kong-based online logistics platform GOGOVAN on Wednesday announced it is rebranding as GOGOX to reflect its portfolio of diversified logistics services.
Founded in July 2013, GOGOX started as a van hailing business and has since expanded its portfolio to deliver goods transport, delivery, business solutions, and custom services. It offers online intra-city logistics and freight services across seven Asian markets, including Hong Kong, Singapore, South Korea, India, Vietnam and mainland China.
In Southeast Asia and beyond, the company competes with Hong Kong-based counterpart Lalamove and Singapore-based Ninja Van.
“We have thrived from the van hailing business and developed a more comprehensive logistics network,” said Steven Lam, co-founder and CEO of GOGOX, in a statement.
“The new brand enables us to further develop in Asia. We are equipped with strong and professional logistics experience as well as a powerful partner network. We empower e-commerce merchants with tailor-made logistics solutions, and provide agile and efficient logistics experiences to all users,” he added.
GOGOX became Hong Kong’s first unicorn at a valuation in August 2017 after its merger with 58 Suyun, the freight business of mainland Chinese online classifieds giant 58 Home. Financial terms of the merger were not disclosed.
In July 2018, the company pocketed $250 million in the first phase of an ongoing Series D funding round led by Beijing-based venture capital firm InnoVision Capital. The financing was joined by Alibaba-backed logistics startup Cainiao, Russia-China Investment Fund, Hongrun Capital, Qianhai Fund of Funds, and 58 Daojia Group.