Last year, Indonesian ride-hailing decacorn Gojek started to see the fruits of its efforts to instil a strategy of efficiency into its business, which it had been pushed to do over the years due to its “underdog” position, according to the CEO of the company’s payments arm.
“[2019] was a good year in terms of growth but it was also the year when the bets that we made earlier on about efficiency, about focusing on how to maximize every dollar, every engineer’s time, has paid off. That’s actually one of the benefits of being the less capitalized player in this market,” said GoPay CEO Aldi Haryopratomo at the Indonesia PE-VC Summit 2020 in Jakarta recently.
