Grab launches first cloud kitchen in Singapore

Southeast Asia’s ride-hailing decacorn Grab has launched its first cloud kitchen, GrabKitchen in Singapore.

According to a statement, Grab has 50 cloud kitchens across five Southeast Asian markets to date, including Indonesia, Vietnam and Thailand. Its latest Singapore central kitchen facility based in Hillview hosts over 10 F&B brands including three new virtual restaurants and serves the western part of Singapore.

Cloud kitchens are not new to this market.

Food delivery firms that have rolled out similar concepts include Deliveroo and FoodPanda. Singapore also has a number of cloud kitchen-only models, including the likes of Hong Kong’s Spoonful Meals and Smart City Kitchens, the brainchild of former Uber CEO Travis Kalanick.

Such concepts allow players like GrabFood to drive cost efficiencies in a variety of ways. In this scenario, GrabFood offers merchants a space to operate, takes care of utility management, and provides marketing and financial support to help F&B owners grow and scale.

Grab also provides market insights to its F&B partners to create new menu options, which in turn leads to a wider variety of food options for customers from a single delivery point.

“Together with our merchant-partners, we hope to bridge cuisine demand and supply gaps, complement and expand the variety of food options at different price points in the area, and offer them conveniently to consumers through on-demand delivery, self-pickup, or dine in,” said Dilip Roussenaly, head of GrabFood Singapore.

Roussenaly added that GrabFood will roll out more GrabKitchens in Singapore, but declined to share details on how many and when.

Food delivery is one of Grab’s largest business units. According to Grab, its food delivery business witnessed a 5.2x growth in gross merchandise value (GMV) in 2019, and 173 per cent increase in active users.

Lim Kell Jay, Regional Head of GrabFood said: “2019 was about expansion, and becoming consumers’ most preferred service. In 2020, we’ll combine our capabilities across food delivery, financial, and advertising services and provide merchants with the tools of the trade that will take their businesses to new heights.”

Grab calls itself Southeast Asia’s largest food delivery provider by GMV and geographical footprint. It boasts an active presence in seven markets across 271 cities.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.