How Chinese fast-fashion player Shein outpaced the pioneers Zara and H&M

How Chinese fast-fashion player Shein outpaced the pioneers Zara and H&M

FILE PHOTO: People walk past the booth of fashion retailer Shein during the first China International Supply Chain Expo (CISCE) in Beijing, China November 28, 2023. REUTERS/Florence Lo/File Photo

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein?

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