How will the discount game play out with new norms in Indian e-commerce?

How will the discount game play out with new norms in Indian e-commerce?

Special prices banner on a store-front. Photo: Pixabay

Ecommerce companies in India have been criticized for predatory pricing, but the revised e-commerce policy plans to make deep discounts a thing of the past. However, some analysts believe online marketplace is likely to find innovative ways to continue offering discounts once the dust around the new rules settles.

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