IBM partners Singapore startup FreshTurf to use cloud, blockchain for parcel delivery

The IBM logo is seen outside the company's offices in Petah Tikva, near Tel Aviv October 24, 2011. REUTERS/Nir Elias/Files

Technology firm IBM and Singapore startup company FreshTurf Monday announced a partnership, that will see that latter use Big Blue’s Cloud and Blockchain technologies for creating a network of storage lockers for shipping and parcel delivery throughout the city-state.

“This locker ledger network is designed to help improve the “last mile” of delivery services for consumers and businesses, or the final leg of a package’s journey to a customer’s home,” IBM said in a statement today.

FreshTurf, a startup in Singapore works with IBM Bluemix Garage— a hub where developers, product managers and designers can come together to build on Bluemix. Singapore Bluemix Garage is one of the latest in IBM’s global network, which also includes locations such as San Francisco, London, Toronto, Nice and Tokyo.

FreshTurf intends to use the IBM Blockchain service on Bluemix for tracking the shipment of goods.

Blockchain is a technology for a new generation of transactions which establish accountability and transparency while streamlining business processes. Built on Bluemix, IBM’s cloud platform, IBM and FreshTurf intend to build a distributed ledger platform prototype specifically designed to manage commercial transactions between merchants, logistic vendors, locker companies and consumers, the statement said.

The application of blockchain technology can help provide visibility across the fulfillment chain, allowing users to track their parcel and delivery status from the convenience of their phone, it can help stakeholders to conduct shipping transactions in a highly secure and trusted environment.

The idea for the startup came about when founders, Kevin Lim and Jarryl Hong, were discussing the inconvenience of online shopping delivery in Singapore. In most cases, parcel deliveries only take place during office hours and in cases where no one is home, delivery can be insecure and the process of claiming parcels can be tedious.

To help solve this void in the market, FreshTurf turned to the IBM Bluemix Garage for a Design Thinking workshop, immersing the company in a unique, user-centric approach to design which helped them to rapidly identify and build a product best suited for their target base.

“As a startup, we wanted a partner and mentor who would guide us through the journey of adopting blockchain and building with cloud, while also helping us to grow,” said FreshTurf co-founder Jarryl Hong.

Blockchain is one of the advanced services available to developers on Bluemix, on which more than 120,000 apps are launched every month. Bluemix has rapidly grown to become one of the largest open, public cloud deployments in the world.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.