IFC likely to invest $5m in Indian influencer marketing platform One Impression

Photo: Pixabay

The International Finance Corporation (IFC), a part of the World Bank Group, has proposed an equity investment of up to $5 million in influencer marketing firm One Impression, it said in a disclosure.

One Impression, owned and operated by Anycast Technology Private Limited, is a full-stack technology platform that allows brands to leverage a community of influencers to execute end-to-end influencer marketing campaigns reaching their target audience.

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