Malaysia-based tech startup iflix in partnership with the PLDT Group in the Philippines, kicked off yesterday, the first among a series of launches for the iflix Internet TV service in the Southeast Asia.
Both companies agreed on an exclusive bundled strategic deal to offer iflix to customers of PLDT’s market-leading telecommunications, Internet, mobile and multimedia services in the Philippines, specifically for PLDT HOME and Smart customers.
Under the strategic agreement, broadband subscriptions of certain high-end PLDT HOME products will now include a monthly iflix subscription at no extra charge.
Also iflix will be offered across all PLDT HOME and Smart platforms as a value added service at a price exclusive to PLDT customers.
The company added data used to stream iflix content will not count towards PLDT HOME and Smart customers’ data limits.
iflix Chairman Patrick Grove described PLDT as “the absolute perfect partner for iflix in the Philippines” with its 75 million subscribers.
“In PLDT we have found a like-minded partner who is committed to changing the way entertainment content is consumed in the region. We look forward to building an extraordinary business in the Philippines together,” Grove said.
iflix said in a statement that it will roll out its latest services to other SEA markets such as Thailand, Indonesia, and Vietnam throughout 2015. It plans to offer more than 11,000 hours of top US, Asian regional, and local TV shows and movies. Each subscription will allow a user to access the service on five Internet capable devices such as mobile, tablet, computer, or television set, for viewing anywhere, anytime.
“With the convergence of the services from the number one home broadband provider and the largest mobile network in the country, our customers may conveniently access our most compelling entertainment content whether at home or outside of home. We are definitely looking forward to letting our subscribers in on a bigger and better entertainment experience everywhere with the help of iflix,” said Ariel Fermin, PLDT EVP and Group Head of Consumer Business.
Only last April, iflix raised $30 million in funding from its parent firm Catcha Group of Malaysia and PLDT to be used for service expansion, acquire rights to new content, produce original programming, and market to potential customers.