With this, Pai also joins Gingercrush’s team as an advisor. He will mentor the founding team and senior management of the start-up to strengthen the organisational leadership and set the company up for strong and responsible growth.
“The company fits Mohandas Pai’s thesis that the next wave of the Internet will be about consumers expressing themselves,” Gingercrush said in a statement.
Gingercrush offers an on demand retail platform where one can instantly shop, create or customize products to personal style and taste.
“A big question in the future of brand value growth is how to engage the new generation of consumers that are coming of age. Today’s consumers want to feel closer to the brands whose work they enjoy,” Pai said in a statement.
“A product customization platform like Gingercrush makes the relationship of the individual with the brand that much more intimate, and I believe this helps brands deliver new dimensions of affinity and helps the best brands to stand out,” Pai added.
Founded earlier this year by Rajvi Makol and Saumya Nidhi, Gingercrush also houses thousands of digital images from brands and community of sellers comprising artists, photographers, designers and creative consumers.
“We’re very excited about Mr Pai joining us as an advisor to the board. We shall stand to benefit enormously from his mentorship, experience, and guidance,” Makol, CEO of Gingercrush said.
Pai has been very active with investing in start-ups this year. Between January and September, he invested in nine startups including participation in a $2 million round in Zimmber, the online handyman service, and a $400,000 round with other investors in Ressy, a restaurant discount app.