Mom-and-pop stores face the heat as Ambani's JioMart expands in rural India

Mom-and-pop stores face the heat as Ambani's JioMart expands in rural India

FILE PHOTO: Shopping trolleys are parked outside a Reliance supermarket in Mumbai, India, March 16, 2021. Picture taken March 16, 2021. REUTERS/Niharika Kulkarni

For eight straight days, household goods salesman Vipresh Shah has failed to sell a single pack of Dettol soap to the storekeepers who have been buying from him ever since he took over his family business as a teenager, 14 years ago.

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