India: Analytics platform MoEngage raises $4.25 million from Helion Venture, others

India: Analytics platform MoEngage raises $4.25 million from Helion Venture, others

The company helps retain and engage users by enabling mobile app companies to deliver individual-level personalized interactions via push notifications, in-app recommendations, and other channels. Photo: Mint

Analytics and engagement platform MoEngage Inc. has raised $4.25 million in Series A funding led by Helion Venture Partners and additional funding from Exfinity Ventures and other investors, including Snapdeal’s co-founders Kunal Behl and Rohit Bansal and cab aggregator TaxiForSure founder Raghunandan.

The Bengaluru-based company said on Monday that the new round of funding will help it double its product innovation and expansion in the US and emerging markets. The company helps retain and engage users by enabling mobile app companies to deliver individual-level personalized interactions via push notifications, in-app recommendations, email campaigns and other channels which help reduce churn and improve customer lifetime value.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter