Can e-tailer Jabong’s new management revive brand, reverse sales growth slump?

Jabong needs to revive brand, increase discounts, improve its social commerce offering, and launch exclusive brands to claw back market share to rivals, such as Flipkart–Myntra and Amazon India. That’s a handful, especially given the deep pockets of its rivals and the lead that they have established over Jabong in the past year or so.