India: Dharavimarket, that sells products made in world's largest slum, eyeing seed funds to scale

India: Dharavimarket, that sells products made in world's largest slum, eyeing seed funds to scale

Gupta says the initiative is aimed at making the skills of slum dwellers accessible to middle- and upper-class consumers while providing the local artisans direct access to markets. Photo: Mint

Many a big brand has successfully tapped the online market. In this crowded space, a new e-commerce initiative is trying to make a mark, selling products made by residents of Mumbai’s Dharavi, considered to be one of the world’s largest slums.

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