India: DSG Consumer Partners backs personal care startup Arata Zero Chemicals Arata Zero Chemicals Co-founders Dhruv Madhok and Dhruv Bhasin Ishita Russell January 16, 2019 PremiumPersonal care startup Arata Zero Chemicals has raised Rs 3.5 crore (around $493,000) in a funding round led by early-stage venture capital firm DSG Consumer Partners. Continue reading this story with a subscription to DealStreetAsia. Subscribe Already a subscriber? Log in Should your colleagues be reading this article too? Contact us for corporate subscriptions at email@example.com.