India: E-commerce biggies Flipkart, Snapdeal, Amazon go to war this week

India: E-commerce biggies Flipkart, Snapdeal, Amazon go to war this week

Photo: Mint

Starting today, online retailers will offer big discounts, engage in a pricing war, create cheeky ads on social media and poke fun at their rivals, as they try to outdo each another in the race to generate record revenues in the most important sale period of the year.

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