India's FMCG startups 'prepare for the worst' as lockdown constraints outweigh rising demand

India's FMCG startups 'prepare for the worst' as lockdown constraints outweigh rising demand

Photo by Fikri Rasyid on Unsplash

Amid the global chaos caused by COVID-19, the packaged food and beverage business in India faces a happy problem – extraordinarily high demand. But only some of that can be met due to the current nationwide lockdown that has hamstrung production and distribution. Meanwhile, startups are putting growth plans on the backburner and preparing for the worst.

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