India: Google shuts down its Great Online Shopping Festival as relations with e-commerce firms turn sour

India: Google shuts down its Great Online Shopping Festival as relations with e-commerce firms turn sour

Started in 2012, GOSF began as the Indian version of ‘Cyber Monday’ to encourage Indians to shop online by offering discounts and deals across categories. Photo: Mint

Google India has decided to end its annual sale event Great Online Shopping Festival (GOSF), once the biggest sale event of the year for all online retailers, highlighting the fractious relationships among e-commerce firms as well as the declining appeal of such events in a market where deep discounts are the norm through the year.

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