India: Myntra adds Pretr to its cart to expand across channels

India: Myntra adds Pretr to its cart to expand across channels

Photo by Livemint

Flipkart-owned fashion retailer Myntra has acquired omnichannel fashion marketplace Pretr Online Services Pvt. Ltd for an undisclosed amount as part of its broader push towards establishing itself as a retailer across channels. In an interview, Myntra chief executive Ananth Narayanan confirmed that Myntra had bought Pretr. He declined to disclose terms of the deal.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter