India: New Jabong CEO Sanjeev Mohanty has his task cut out: to revive brand and regain market share

India: New Jabong CEO Sanjeev Mohanty has his task cut out: to revive brand and regain market share

Sanjeev Mohanty, chief executive officer, Jabong. Photo: Mint

By taking up the role of chief executive officer (CEO) at online fashion retailer Jabong, Sanjeev Mohanty has moved to the other side of the bargaining table in the ongoing tug-of-war between e-commerce companies and fashion brands.

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