India: TAM Media, IMRB join hands for new data service to measure audiences

India: TAM Media, IMRB join hands for new data service to measure audiences

The service will start with a sample spread across six metros (Mumbai, Delhi, Kolkata, Bengaluru, Chennai and Hyderabad) and will be reported on a monthly basis. Photo: Mint

Television ratings agency TAM Media Research Pvt. Ltd and market research firm IMRB International on Tuesday joined hands to start a data service that will measure audiences across multiple screens, including television, desktop, mobile apps and websites.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter