Deyor Adventures Pvt. Ltd, which runs campsite aggregator Deyor Camps, Monday said Tech Travels Pvt. Ltd, which runs business to business travel portal Travel Boutique Online (TBO), has bought a strategic stake in the company.
Following the deal, the teams of Deyor Camps and TBO will work closely to cross-sell each other’s products and offerings.
South-African media conglomerate Naspers-owned MIH Group owns a majority stake in Gurgaon-based TBO. The company provides flight and train tickets, hotels, bus booking services, and travel insurance for the B2B segment. It works with over 19,000 travel agents.
Deyor Camps was founded by Dheeraj Jain, Chirag Gupta, Aakaar Gandhi and Gautam Yadav to meet the demands of the unorganized sector for adventure travel market in India. It claims to have sent 10,000 people for camping during its first quarter of operations.
The deal will allow Deyor Camps to strengthen its position in camping and adventure travel market. TBO will now also offer Deyor’s inventory across 45 locations to its partners.
“We have already become the preferred travel partners for backpacker groups, biker groups travelling to Leh-Ladakh and Lahaul-Spiti over the course of the summer. With TBO as our strategic partner, we will be able to reach out to its well-established database of consumers who trust TBO and its travel agents,” said Dheeraj Jain, co-founder, Deyor. Jain is also an angel investor and partner at Redcliffe Capital, a UK-based hedge fund.
The average ticket size of the camp is Rs.1,500 per person for one night. These camps are centred around adventure activities. For example, the campsite in Bir is focussed around paragliding as the main activity with other adventure activities.
Deyor has signed three-year exclusive contracts with 100 main campsites across 45 locations, including places like Rishikesh, Coorg, Kerala, Lonavla and Manali, among others. It targets to have 300 campsites by the end of the year. Deyor also aims to enter the South and South-East Asian markets.
Alternative accommodation such as camp sites and homestays have been gaining traction in the country. Budget hotel aggregator Oyo (Oravel Stays Pvt. Ltd) has started offering holiday packages consisting of transport, assisted services and local activities, besides its core offering which is stay across its leisure destinations.
Earlier this year, online travel company MakeMyTrip Ltd said it will get into segments such as tents, dharamshalas, homestays and bed-and-breakfast establishments, as it steps up competition with SoftBank-backed Oyo.