Talentrack, a recruitment mobile application and website for various genres of media, entertainment, and art talent, has raised seed funding from Unigrowth, a Canada-based early-stage investment fund.
Vineet Bajai, the founder of digital agency Magnon and ex-chief executive of TBWA India, founded the site that targets people in professions such as acting, modeling, photography, styling, music composition and singing. They would be able to find gigs using this platform, Bajpai said.
Apart from the Hindi film industry — also referred to as Bollywood — there are several regional movie industries that together make India the largest producer of movies in the world. The television industry is the third-largest globally in the number of shows produced. The entertainment industry in India is worth $30 billion and growing at a fast clip.
“Despite that, there is no online aggregator in a vast and growing talent-dependent market,” Bajpai said. Talentrack, which will be run by Fameposter Career Services Pvt. Ltd., aims to plug that gap.
Bajpai plans to raise series A funding in the next one year to scale up to more cities and add talent categories. Talentrack’s team currently consists of 40 professionals with offices in Delhi and Mumbai. Over 15,000 people involved with entertainment have signed up, along with more than 25 recruiters.
In his past stint as an entrepreneur, Bajpai had founded digital agency Magnon in 2000, and sold it to Omnicom Group two years ago. Omnicon is the parent agency of TBWA, which Bajpai subsequently headed in India until November before starting Talentrack.