India: Why Flipkart, Snapdeal CEOs are talking up customer satisfaction

India: Why Flipkart, Snapdeal CEOs are talking up customer satisfaction

Flipkart CEO Binny Bansal. Photo: Hemant Mishra/Mint

Chief executives of Flipkart and Snapdeal, two of India’s largest e-commerce companies, are now touting their efforts at satisfying and retaining customers rather than talking up their sales numbers.

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