<article>Indian advertising technology company InMobi announced that it has acquired US mobile data and advertising company, Pinsight Media, which was formerly wholly owned by US telco giant Sprint.</article>

Indian advertising technology company InMobi announced that it has acquired US mobile data and advertising company, Pinsight Media, which was formerly wholly owned by US telco giant Sprint.
In a statement on October 17, InMobi said, the all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. No financial terms of the deal were disclosed.
&#8220;With this acquisition we are creating the most powerful advertising and marketing platform for the US market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements. This industry-first acquisition allows InMobi and Sprint to work on our respective strengths together, and provides a global template for partnerships between advertising platforms and telcos,&#8221; said InMobi founder and CEO Naveen Tewari.
Post-acquisition, InMobi will also expand its operations in North America to Kansas City, San Francisco, New York, Los Angeles and Chicago. This is the company&#8217;s second acquisition this year. It acquired AerServe for <a href="https://www.dealstreetasia.com/stories/inmobi-buys-mobile-ad-firm-aerserv-90m-90045/">$90-million this January</a>.
&#8220;Sprint&#8217;s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns,&#8221; said Sprint chief digital officer, Rob Roy.
Pinsight Media is a mobile data and brand intelligence company that works with US telcos and advertisers across verticals including consumer goods, retail, entertainment and finance. It offers a slew of advertising products and services that help businesses uncover new audiences, discover new market opportunities and define more effective customer engagement strategies.
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InMobi said the all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.

Indian adtech firm InMobi buys US-based Pinsight Media

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Indian adtech firm InMobi buys US-based Pinsight Media

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