India's Bigbasket founders built a $950m empire using a trick or two from the dotcom era

India's Bigbasket founders built a $950m empire using a trick or two from the dotcom era

Workers stock shelves at a Bigbasket warehouse in Bengaluru. Photographer: Samyukta Lakshmi/Bloomberg

Tech startups are typically founded by young entrepreneurs with more passion than experience. This is as true in India as it is in Silicon Valley. Then there’s Bigbasket, whose founders are veterans of the dotcom bust and mostly north of 50. Drawing on their successes and failures, they’ve turned their six-year-old startup into India’s biggest e-grocer and are taking on a host of competitors, including Amazon and brick-and-mortar chains operated by the nation’s biggest conglomerates.

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