<article>Asia Pacific has become <a href="http://www.Twitter.com" target="_blank">Twitter</a>’s  “fastest growing region”, with Indonesia and Japan coming in as two of its top markets worldwide; while India and South Korea are among the fastest growing markets in 2014, a company executive has said.</article>

Asia Pacific has become <a href="http://www.Twitter.com" target="_blank">Twitter</a>’s  “fastest growing region”, with Indonesia and Japan coming in as two of its top markets worldwide; while India and South Korea are among the fastest growing markets in 2014, a company executive has said.
Peter Greenberger, the company’s director of sales for emerging markets, said the growing consumption of online video content has become a major trend in the region. Mobile video in Japan, he said, represents 59 per cent of total mobile data traffic and is expected to grow to 74 per cent by 2019. In India, video content represents 36 per cent of total mobile data traffic, with expectations to grow to 66 per cent by 2019.
“In order to help advertisers in the region tap into this trend, Twitter invests in education programs for its agency partners and provide them with our latest research and updates on related advertising solutions such as video auto play,” he told <a style="color: #000080;" href="http://www.mobileworldlive.com/" target="_blank">Mobile World Live </a>ahead of his appearance at the ‘Business Models for the Future Mobile Internet’ session in Shanghai on July 15.
He also said that with half of all internet, mobile and social media users worldwide in Asia, Twitter sees many opportunities across the region.
“There is enormous potential to show users, partners and advertisers the value of our platform,” he said, adding that “consumption of media content in Asia Pacific has shifted radically in recent years, and subsequently the number of opportunities for brands to connect with consumers has grown exponentially.”
To meet this demand, Twitter recently expanded its Asia Pacific headquarters in Singapore. In March this year, it also opened representative office in Jakarta.
“We needed to move to a new office space to accommodate our plans to more than double our workforce,” he said, adding that “We plan to include technical staff including engineering, data science, and product specialists” in the future.
He also said the company “recognizes that a majority of Asia’s emerging markets are still in transition from feature phones to smartphones, and as a mobile-first platform, Twitter connects advertisers and users to what’s happening in their world, both online and offline, in real-time and at scale.”
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Asia Pacific has become Twitter’s “fastest growing region”, with Indonesia and Japan coming in as two of its top markets worldwide and India and South Korea among the fastest growing markets in 2014, a company executive has said.

Indonesia, Japan top market for Twitter in Asia

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