Gadjian, an Indonesian software company specializing in human resources management tools and payroll, has raised an undisclosed round of financing led by Golden Gate Ventures. Indonesia-based VC firm Maloekoe Ventures was also reported to have participated in the round.
The company said that the funds will be used for hiring new employees and improve marketing, as it explores opportunities to expand beyond Jakarta into Bandung. It currently has over a dozen companies with more than 300 employees using their software.
“When we first saw Gadjian’s software, we were extremely impressed with the design, usability, and the fact that it was helping solve a very real, painful problem for Indonesian businesses,” said Vinnie Lauria, Managing Partner at Golden Gate Ventures, in an official statement.
“We’ve never seen anything quite like that in Indonesia, so we’re thrilled to be able to join Gadjian in its quest to become the leading HRIS provider in the country.”
Gadjian is a SaaS application that helps companies keep track of their employees’ pay and deductions. It helps its clients manage payroll, benefits, national healthcare premium, income taxes, as well as attendance. Some prominent clients include muslim-focused fashion online store HijUp and online couponing company DiskonAja.
Founder of Gadjian, Afia Fitriani said the company’s early adopters mainly came from technology-related sectors, as had been expected before.
“But we’re pleasantly surprised that our initial traction also comes from more traditional sectors such as government institutions and real estate,” she said.
Afia Fitriani launched the service in May along with her husband, Else Fernanda. This is the Fitriani and Fernanda’s second venture following HRD Helper, an HR management software they built in 2010. HRD Helper managed to find a diverse range of clients from the SME sector, including a fish packaging factory, an environmental non-profit, and an office space management firm.