Indonesia: Gadjian gets funding from Golden Gate, Maloekoe Ventures

Gadjian's website screenshot

Gadjian, an Indonesian software company specializing in human resources management tools and payroll, has raised an undisclosed round of financing led by Golden Gate Ventures. Indonesia-based VC firm Maloekoe Ventures was also reported to have participated in the round.

The company said that the funds will be used for hiring new employees and improve marketing, as it explores opportunities to expand beyond Jakarta into Bandung. It currently has over a dozen companies with more than 300 employees using their software.

“When we first saw Gadjian’s software, we were extremely impressed with the design, usability, and the fact that it was helping solve a very real, painful problem for Indonesian businesses,” said Vinnie Lauria, Managing Partner at Golden Gate Ventures, in an official statement.

“We’ve never seen anything quite like that in Indonesia, so we’re thrilled to be able to join Gadjian in its quest to become the leading HRIS provider in the country.”

Gadjian is a SaaS application that helps companies keep track of their employees’ pay and deductions. It helps its clients manage payroll, benefits, national healthcare premium, income taxes, as well as attendance. Some prominent clients include muslim-focused fashion online store HijUp and online couponing company DiskonAja.

Founder of Gadjian, Afia Fitriani said the company’s early adopters mainly came from technology-related sectors, as had been expected before.

“But we’re pleasantly surprised that our initial traction also comes from more traditional sectors such as government institutions and real estate,” she said.

Afia Fitriani launched the service in May along with her husband, Else Fernanda. This is the Fitriani and Fernanda’s second venture following HRD Helper, an HR management software they built in 2010. HRD Helper managed to find a diverse range of clients from the SME sector, including a fish packaging factory, an environmental non-profit, and an office space management firm.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.