Indonesia telecom firm PT XL Axiata Tbk (EXCL) is setting up a business solutions platform, DigiBiz, to help small and medium enterprises (SMEs) strengthen their marketing initiatives and grow their businesses. The company would invest up to Rp500 billion ($36.23 million) over the next three years to develop the new solution.
DigiBiz platform is a mobile app that aims to enable SMEs to share information about their products and use it as a financial and marketing tool.
Director of Digital Service Ongki Kurniawan said, in a company statement, XL Axiata is targeting a market of 20,000 SMEs for its DigiBiz solution by the end of 2016.
He added, the company was partnering banks to help prepare financial digital solutions for SMEs.
DigiBiz offers three benefits: product solutions, business solutions and networks. DigiBiz will also facilitate SMEs to access internet services faster with the 4G LTE service.
XL Axiata has a customer base of 250 SME businesses spread over various regions. Through a programme of cooperation with local governments, XL has supported the SME community in Medan, Palembang, the Greater Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, Lombok, Balikpapan, Makassar and Manado.