<article>Indonesia-based product-focused consumer health company YOU has raised an undisclosed amount of Series A+ financing, which brings its total funding to $4 million.</article>

Indonesia-based product-focused consumer health company YOU has raised an undisclosed amount of Series A+ financing, which brings its total funding to $4 million.
In an exclusive interaction with this portal, YOU said the round was joined by the company’s existing backers including top-tier private investors based in Indonesia, Singapore and Hong Kong as well as Southeast Asian investor <a href="http://dealstreetasia.com/tag/DSG-Consumer-Partners">DSG Consumer Partners</a>.
Founded in 2015 by a team of Indonesia-based entrepreneurs, YOU currently produces gummy vitamin under the brand YOUVIT for adults and kids. YOUVIT for Adults became the first multivitamin gummy product for adults in the Indonesian market upon launch in April 2017.
YOUVIT, which was developed with the support of a US-based laboratory, is currently available in over 5,000 points of sale, and sales have grown 20 per cent month-on-month ever since, YOU claims. By 2019 YOUVIT will be available at over 20,000 POS.
YOU CEO Wouter van der Kolk said the new funding will be used to expand its POS at a rapid pace from 5,000 to 10,000, roll-out a social media campaign, activate the large minimarket chains in Indonesia, and inventory to provide its supply chain with sufficient product.
“In addition, we have received several requests from overseas retailers across Southeast Asia, and wish to expand to various markets (Vietnam, Philippines, Malaysia) as well once the right opportunity comes by. The fresh funds will also be dedicated to a variety of technology initiatives related to improving our supply chain further,” said van der Kolk.
In Indonesia, YOUVIT competes with multinational companies producing and selling vitamin products in the country.  In order to develop an edge over its competitors, YOUVIT offers premium products at mass market price points, and is working on a unique vitamin subscription model. The company also says it will employ below the line (BTL) marketing such as in-POS activities and consumer events.
Van der Kolk added that a clear focus on fundamentals is expected to lead YOU to profitability already by next year.
Commenting on the investment in YOU, DSG Consumer Partners managing director Deepak Shahdadopuri said, “Healthcare and wellness will be an early beneficiary of the increase in spending (by Southeast Asian consumers) and we are very excited by what the team at YOU have accomplished in a relatively short span in formulating a portfolio of essential and functional supplements for the ASEAN market. We have witnessed significant traction in Indonesia and over the coming year will be working closely with Wouter and the team to expand the product portfolio and enter new markets in the region”.
DSG Consumer is a Singapore-based early stage venture capital fund that makes investments in the consumer-product space mainly in Southeast Asia and India.
Last year the firm hit the final close of $50 million for its second vehicle called DSGCP II. It raised its first fund DSGCP I in December 2012. DSGCP I invested a total of $24 million in a portfolio comprising 21 companies.
Among the Asian companies DSG has invested in this year are Delhi-based consumer lending startup IndiaLends and Singapore-based disruptive skincare brand Alcheme.
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Indonesia-based product-focused consumer health company YOU has raised an undisclosed amount of Series A+ financing, which brings its total funding to $4 million.

Indonesian vitamin-maker YOU raises Series A+ funding from DSG Consumer, others

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Indonesian vitamin-maker YOU raises Series A+ funding from DSG Consumer, others

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